China is stopping its support for the solar industry.
And an opportunity is opening up that very few installation companies are seeing.
A key piece of news was confirmed just a few days ago: China will eliminate export tax rebates on solar modules starting in 2026.
Translated into real market terms: costs are going to rise.
Now, most people will read this as “bad news.”
Some will even choose to wait and see what happens.
But in solar (and in business in general), those who anticipate changes sell more. That’s why, instead of complaining or sitting back to see how things unfold, you can start taking action today to capitalize on this scenario with your company.
What are we working on with our clients at Solarix Marketing to take advantage of this news?
New ads using timing as a sales argument
Not to spread unrealistic fear, but to provide real context:
“Today you can still install at current prices. That won’t last.”
Communicating upcoming price increases to close sales
When prices go up “overnight,” customers get frustrated.
When prices go up with advance notice, they buy sooner.
Positioning as a company that anticipates the market
The installer who explains what’s happening in the market builds more trust than the one who only talks about panels and financing.
This message needs to start showing up across communication channels (social media, website).
Reactivating dormant leads
Many quotes that are “on hold” get closed when a credible, external, and verifiable reason appears.
The key question is not whether prices will rise. That’s already assumed.
The key is taking action before they do.
Because when the market changes:
Some companies make excuses and explain why sales dropped.
Others take advantage of the moment and sell more.
Which side is your company on?